The following projects were made while I studied Graphic Design Technology at Nordjyllands Erhvervsakademi in 2003-2005.
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Final exam project, concept & campaign design, Graphic Design Technology, Nordjyllands Erhvervsakademi, June 2005
Problem: Designing the visual appearance for FDB’s activities on environmental matters including an interactive travelling exhibition inside a truck. The project was made in collaboration with FDB – More info about FDB
Target group: People aged 20-54 years, well educated, good jobs, income a little above middle. Interested in political and cultural matters and having a positive attitude towards an environmentally compatible behaviour in everyday life.
Restrictions: Should be visually connected to FDB’s activities on foods and nutrition.
Solution: The visual style consist of some recognizable elements (a checkboard pattern, a happy sun, the green key color and the slogan).
The campaign is spread mainly through the travelling exhibition, which will be present in connection with other events about consumer issues.
To inform people about the exhibition there will two elements: 1) Free postcards with information about the exhibition and with badges attached, which people can wear; 2) A toilet paper roll with information about the exhibition and facts about the environment printet on the paper itself.
At the exhibition there will be some different brochures with information to take home and remind the visitors about the exhibition.
Packaging design and branding project, Graphic Design Technology, Nordjyllands Erhvervsakademi, April 2005
Problem: Designing packaging, which makes it easier for the costumers to combine a whole meal consisting of ready-prepared dishes.
Target group: People aged 18-35 years with full-time jobs, who lives in the cities. Probably singles with no children.
Restrictions: The packaging should contain food.
Solution: A simple system of packaging using three different colours representing the components of a meal: red=protein; yellow=carbohydrates; green=vegetables. When you have collected products of all three colours, you should have an easy meal, that gives you the necessary nutrition.
Sushi & Ko
Redesign of visual identity project, Graphic Design Technology, Nordjyllands Erhvervsakademi, December 2004
Problem: Redesigning the visual appearance of the sushi restaurant and takeaway Sushi & Ko in Aalborg, DK.
Target group: People aged 25-40 years, good jobs, income a little above middle. Interested in political and cultural matters and willing to pay for quality products.
Restrictions: No very expensive materials.
Solution: A minimalistic and elegant design using only few colours along with a lot of white space. The visual style is applied to all materials; menus, ads, signs and takeaway packaging.
Magazine redesign project, Graphic Design Technology, Nordjyllands Erhvervsakademi, March 2004
Problem: Redesigning the magazine ‘Skopet’, which is a kind of underground culture magazine issued in Aalborg, DK.
Target group: Young people in Aalborg, especially students. Not very rich people, but interested in music, theater, movies and other cultural arrangements in Aalborg.
Restrictions: Colour print on only 1/3 of of the pages or black and white print [eventually + one pantone colour] on all pages. 28 pages in size: 235 x 297 mm or 56 pagesin size: 176 x 256 mm.
Solution: A rough underground “punky” layout in black and white only to attract the students and other young people, who seek alternatives to the mainstream culture.