Irene Schwarz Minnaar


External Examiner

University College of Northern Denmark, June 2018 – present

External examiner for yearly exams at the Graphic Design Technology education

Senior Art Director / Creative Team Lead

Anthill Agency, Copenhagen, July 2015 – present

As responsible Creative Lead on client projects I oversee the day-to-day work as well as I assist on the development of client relationships by suggesting new ideas and improvements of current materials.

As Creative Team Lead I have been responsible for the quality of our work and the well-being of the Creatives with focus on internal communication, evaluation, development of skills and individual employee development plans.

Within the Creative Department, I work on the development of new innovative ideas related to Anthill’s business area.

Senior Art Director

Anthill Agency, Copenhagen, September 2013 – July 2015

Work areas:
Developing creative digital communication for international clients in the area of life science, such as pharmaceuticals, consumer care, medical devices and animal health.


  • Leading creative projects from first client meeting to production
  • Scoping and estimation of creative projects
  • Developing message strategy and storytelling
  • Creating concepts, ideas and visuals for pitch projects
  • Leading creative workshops with clients
  • Describing and improving internal work processes

Primarily working for clients such as:

  • Danone Nutricia, Zoetis, AbbVie, Bayer, Roche, Pfizer, Grünenthal, Abbott and Lundbeck.

Art Director

Anthill Agency, Copenhagen, April 2012 – September 2013

Creating interactive detailers and training tools for iPad:

  • Message Strategy development
  • Concept development
  • Design of graphic interface, interaction and user experience

Working on projects for Bayer Healthcare, Novo Nordisk, Roche, Pfizer Animal Health and Grünenthal.

Graphic Designer

Agnitio, Copenhagen, April 2011 – April 2012

Design for iPad applications. Working with Closed Loop Marketing solutions for major international pharma companies

Graphic Designer

Rune.Anders.Lars, Copenhagen, July 2008 – March 2011

Concept and design for print, web, illustrations and exhibitions.

Graphic Designer

Billedservice, Ballerup, February 2006 – August 2006

Design for print, web, exhibitions and trade shows


Softworld, Copenhagen, November 2005 – February 2006

Colouring artist & Illustrator

TV-Animation, Copenhagen, August 2005 – November 2005

Art Director & Owner

Imaginum, March 2001 – Present

Visual concepts, illustrations and design for books and other materials.

“Pilot” (exhibition guide)

Experimentarium, Hellerup, May 2000 – August 2003


Aalborg University

B.Sc., Architecture & Design (Urban Design), 2006 – 2008

University College of Northern Denmark

AP degree, Graphic Design Technology, 2003 – 2005

Copenhagen University

Chemistry, 1999 – 2001


  • Adobe AfterEffects Advanced, Softworld, June 2019
  • Team Leadership, Mannaz, January/March 2018
  • The will to lead, KF Andersen Leadership Academy, April 2017
  • Web Design, IT-Kompetence, January/February 2006


  • Danish – native language – perfect written and spoken
  • English – fluently written and spoken
  • German – tourist level
  • Afrikaans – tourist level


Illustrator · Photoshop · InDesign · Acrobat · Adobe XD · Elucidat · Principle · Figma · InVision · Balsamiq · Workbook · Daylite · MS Office · iWork · Cinema 4D · CMS-systems for web · 3D Studio Max · Dreamweaver · AfterEffects · Premiere Pro


  • Running – for fun and exercise with my running-buddies
  • Mountain hiking – for the physical challenge and great nature experiences
  • Music – exploring live music and playing blues guitar
  • Design skills – croquis classes on a regular basis, and attend various conferences, workshops and meet-ups
  • Art & culture – architecture, design, books, theatre, history etc.
  • Traveling – experiencing the world with my family and friends


Phone: +45 28107652
Residence: Frederiksberg C, Copenhagen, Denmark
Born: 1980